Critical Investigation (2,000
words)
‘’Every year in Pakistan, many people – the majority of them women – are known to be victimized by brutal acid attacks, while numerous other cases go unreported. With little or no access to reconstructive surgery, survivors are physically and emotionally scarred for life. Mohammed Jawad – a London Based reconstructive surgeon returns to his homeland to help the victims restore their faces & lives. ‘’
''How does the media raise
awareness about women’s rights (and acid attack victims in particular) in LEDCs
through media texts such as the documentary 'Saving Face', and what is the
impact of this?''
The media has now advanced to a great extent, allowing
us as an audience to pick and choose our media texts, whether that is according
to the genre, the duration or platform we receive these texts through. Not only
this but user generated content is now being created by ‘’over 51% of current
users of the internet, and is consumed by over 70% of the users’’ this does not mean control is in the hands of
those who create or view this content. We are shown great sums of news; however
what is important is decided by the media institutions we consume it from. Whatever we view or create is controlled and monitored by ‘’the
elite’’ and similarly to Pareto’s law: ‘’80% of Italy's land was owned by 20% of the population’’ – media institutions
and audiences function in a similar way. We are only shown – what the
institutions choose to show us. This means, the minority own the content, i.e. 20%
are media institutions and large conglomerates such as ‘’Sky which is ranked 7th
on the world’s largest media conglomerates’’ and present their views to manipulate us as
the majority i.e. 80%.
In other words, media/institutions ‘’want to maintain
their power & control’’ i.e. have a hegemonic control (Karl Marx) over
audiences and the pleasures they receive. Not only this, but the audience are
manipulated by being ‘’injecting with appropriate messages designed to
trigger a desired response’’ as the hypodermic needle model states. It is arguable that this is done in order to
meet the audience pleasures such Uses and
Gratifications (Blumer & Katz): ‘’diversion, surveillance, personal
relationships and personal identity’’. Either
way, the media are ‘’highly selective in the way in
which they construct and represent the world back to us”.
There
are many
unfortunate incidents of
Acid attacks taking place in a number of ‘’less economically developed
countries’’ (LEDCs), ‘’80%
of cases’’ of acid
attack victims are females.
This
leads me to discuss Saving Face,
which is a documentary film i.e. ‘a film made about real life’. Saving
Face is produced by Sharmeen Obaid Chinoy, a Pakistani-American journalist and
director of short films, and Daniel Junge also an American director. Saving
face is a documentary film, which is set in 4 towns in Pakistan, including the
capital - Islamabad. This documentary ‘’examines
the issue of acid violence in Pakistan against mainly females and the efforts
of plastic surgeon Dr. Mohammad Jawad to improve the victims' lives’’. Females are specifically victimized by acid in
Pakistan because as stated by Judith Butler, "Sex is biological while gender is culturally
constructed" this saying strongly applies in
the Pakistani society, as females are ‘constructed’ to be seen as inferior in
the society, thus can be easily made a vulnerable and easy target. This
mind-set has led to Pakistan
being ‘’the world's second-worst country in terms of gender equality’’. Acid violence is a form of
‘’gender-based violence and discrimination prohibited under
international law’’, it is the act of ‘’an acid attack involves the premeditated
throwing of acid on a victim’’ - it is justified as an act to ‘’keep
women in their place’’. In Pakistan ''The acid phenomenon has
been growing, for the past decade, especially in parts of the country with high
levels of unemployment and low levels of literacy.''
In my primary text ‘Saving Face, which is a ‘’perfect
representation of the real’’ the victims
of the acid attacks were interviewed, in which they explained what they had
gone through, and why they were made victims of acid attacks. Also, they stated
how the government is helping them, and to what extent are they helpless and
alone. Not only this but a British
Pakistani plastic surgeon Mr Mohammad Jawad had flew over to his homeland - Pakistan as he describes, in order
to help out and provide surgery for the severe disfigurements of the hopeless
victims. He also ‘’led the
burns reconstruction surgery in the much documented 'Katie Piper Story'’.
Saving Face follows the documentary codes and conventions,
codes ‘’convey meaning based on the agreed social and cultural experiences’’ of the
audience/users. Voiceover’s and ‘’exaggerated sounds’’ have been used
throughout the documentary, as well as ‘’interviews’’ with experts and the
subjects i.e. the female victims of domestic violence and acid attacks. The
exaggerated sound was a traditional south Asian music, consisting of no lyrics,
but instruments such as table. This sound used was non-digetic, and it was
added whilst the establishing shots were shown, such as the long-shots of
Islamabad Burns Centre, and the nearby areas. There was a generally ‘slow pace of editing’,
allowing the audience to build empathy for the victims. However, when one of
the culprits of the acid violence (a victim’s husband) had his interview, he
was shown in long-shots, and the questions he was asked were being able to be
heard, in order for the audience to acknowledge the lies he has to tell and how
much in denial he is. Other than this,
subtitles were added in order to appeal to a mass audience, as the subjects
spoke in Urdu, which is ‘’one of the official languages of Pakistan’’. This documentary was first broadcasted on HBO in North America on March 8,
and was originally filmed for those in the western society to
‘raise awareness about the acid-violence’ and ‘was not meant to be shown in Pakistan’
Mohammed Jawad, who was equivalent to the ‘hero’ (Vladimir Prop’s character
narrative theory) to help
the subjects was shown in a
positive way, as he successfully managed to ‘’help repair the damage done
to the victims’’. This had also challenged the original representations
of males that was created in this documentary, however having a famous plastic
surgeon like him play a strong subject in the documentary, definitely aided the
success of the Documentary, and its ability to win the Oscars 2012. This
documentary being able to win an Oscar, certainly shows how the media is raising awareness about issues and
women who are acid attacks victims in LEDCs. However, the amount of awareness currently
raised about this issue of acid attacks in specific does not have enough of an
effect on the audience in the Western world. It is a shame that issues aren’t reported as much as they should
be, and audiences aren’t given enough of an opportunity to ‘’empathize with victims’’. An Increase of empathy with victims will
increase the viewership, thus raise more awareness of the audiences, another
limitations audiences face due to the media is poor quality news which further dumbs
us down as an audience, because what is actually happening in the world i.e.
these horrendous acid attacks and violence specifically against females, isn’t
shown enough.
Acid
violence impacts mainly ‘’women in southern Punjab and changes the lives of
hundreds of women each year." as shown in my primary text Saving Face - as well
as all over the world, in specifically less developed countries.– is there
enough awareness raised in the media to stop those who are guilty, and help
those who are desperate?
News journalism has a broadly agreed set of values, often
referred to as 'newsworthiness',
it makes me question why not enough is being done to help the women who will
have to ‘wait hours in the hospital waiting room’ in
countries such as Bangladesh, often ‘regardless of third-degree burns’.
Many women around the world are ‘’not even awarded basic human rights’’, it may be difficult to see why the media choose to
show us only the positives, or negatives of mainly those people who we can relate
to such as those in the Western society such as in UK/USA or are part of the
Elite e.g. politicians. Feminism and
human rights is a sensitive issue, successfully being brought up in the
meetings for UN, most recently during the famous Emma Watson speech. However,
acid attacks victims, specifically against females are still are not brought up
in any headlines. In order to raise awareness via the media, other than Project
SAAVE – there is nothing being done or any key international foundations
created in order to fund the expensive treatment of these victims, and make
them feel supported.
Despite these scenario’s taking
place, as well as successful award winning documentary being filmed following
up on acid attack victims, disfigured faces aren’t shown enough on the news –
this is the reality, and documentary’s such as Saving Face are there to
encourage those in the western society to do all they can to help, as well as
raise awareness about the suffering that has to be tolerated by hundreds of
acid attack victims. However ''With all the attention
on celebrity and glamour at the Academy Awards, it's rare that the award for
short documentary film gets much notice.'' So
although there is so much available about these issues, including documentary’s
and news articles, these articles won’t make the headlines when they take place.
As the victims are mainly female, the lack of awareness being raised via the media
could be due to the fact that
the attackers tend to be mainly males in most cases. Such as in countries like such
as Afghanistan, where girls ‘’have been targeted by acid attackers (a group of
men) for attending school. ‘’
Such acts mainly being done by males, leaves those presenting the media in a
vulnerable situation, where they can
make their own kind i.e. gender seem negative if too much media texts and
awareness is raised about these attacks. Media institutions are predominantly
owned by males, for example Rupert Murdoch, who’s the ’’chairman
and CEO of News Corporation’’ the man who ‘’owns too many newspapers’’. It is unlikely that a male would want to
present males in a negative way, as this can affect their overall representation
in the media, as well as in society. This is a strong factor, because there is already so much attention being paid in the media about
equal rights and ‘feminism’ so any further enforcement on females being disadvantaged
around the world, as well as in the western society such as females still
earning less than males in ‘’90% of job categories’’ in the UK can make this issue of human rights and men being
unfair to females an even bigger issue than it already is.
This leads me to conclude on the fact that the media are raising awareness
about womens rights and acid attack victims, however this is only to some
extent for those in LEDCs, and not enough is being done to raise awareness
about media texts such as Saving Face. Saving Face has won a number of awards,
including the ‘’2012 academy award for short documentary’’, it has still not lead to huge attention after these
awards, the charity project SAAVE and Saving Face promote each other (similar
to synergy: as there’s mentions of Project SAAVE in Saving Face and vice versa).
However, this doesn’t mean that the
issues covered are promoted into the real world enough to raise awareness about
them thoroughly.
Words: 2140
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